It's possible that a marketer will gush over their excellent web series. Methods for organizing content for search engines could be discussed. Another could talk about how they worked with well-known bloggers to build a visually-focused social media campaign (think Instagram or Snapchat).
"Content marketing" is often used as a catch-all term to represent any and all distribution channels for your content strategy.
Although it may seem like there is just one content marketing format, there are actually many. Learning about the various content marketing approaches can increase the number of digital marketing resources at your disposal. It's crucial to know how to include all of these into a coherent content marketing strategy.
Read on to learn about the various content marketing strategies and how they may be implemented to maximize your return on investment.
Promotional Strategies for Different Types of Content
Every single piece of material you produce should be directed toward a specific end. The objectives could be pedagogical, inspirational, functional, persuasive, recreational, or promotional.
Furthermore, several distinct presentation alternatives are available for your consideration. Some of the most widespread methods of content marketing include:
Reviews
Free Books and Papers
GIFs and memes
Listicles
Ebooks
the Market Reports
Reviews
Social proof in content marketing often takes the form of reviews and recommendations from actual customers. They are especially useful for reducing potential clients' anxiety about trying out your brand and for countering any concerns they may have. Furthermore, reviews submitted on other networks like Google, Angi, or Trustpilot are valuable off-page SEO indicators.
If Google sees lots of positive feedback about your brand, they will give you more consideration in the search results.
There are a few simple things you can do to get more positive responses:
Send a customer a follow-up survey through email shortly after they make a purchase from you and see what they think.
Incentives such as price reductions or other special treatment could be offered to clients who provide feedback.
Put a reviews/testimonials widget on your homepage and other high-traffic sites to make it simple for visitors to provide feedback.
Highlight reviews and testimonials on the home page and across the site. Testimonials and reviews are most persuasive when positioned close to the content they vouch for.
Free eBooks and Papers
Sharing your knowledge in the form of a white paper or ebook can help you become an industry authority figure, demonstrate your skills to potential customers, and increase your business's visibility and credibility. These documents are longer and more technical in nature than blog posts. If you want to give your readers more than they'd get from a typical blog article, this is a wonderful method to do it.
Writers of white papers and ebooks are at their best when they have deep knowledge in a certain area. It's important to deliver on the value you advertise in your white papers and ebooks.
This content marketing strategy works best with prospects in the middle to lower stages of the sales funnel. Educating potential buyers at this stage of the sales process on the problem you're solving for them, the advantages of your solution, and why your organization is superior to the competition, is crucial.
The Market Reports
With the help of in-depth market research, your company can gain prominence in the industry and benefit from increased brand recognition after its release. This content marketing strategy is directed at decision-makers who need extensive market data in order to build a smart plan.
Share of the market, costs, trends, new technologies, and customer behavior are just a few of the areas that can be investigated in detail in a study.
Their ability to attract positive press, valuable links, and exciting new prospects is only one of their many advantages (assuming you gate the report).
Take a look at this excerpt from one of Terakeet's newest reports on the beauty industry: To compile this report on the cosmetics industry's share of the market, we used an in-house algorithm to rank the top visited sites in the industry. We then released a report, an introductory blog post, and a deep dive into the data behind one of the highest-converting websites.
Listicles
Articles like this one, known as a "listicle," primarily consist of a series of items. There are a number of benefits to writing in this vein, despite the negative connotation that has been linked to it due to the prominence of clickbait tales. Despite its reputation for being cheesy, readers continue to devour works in this subgenre.
A listicle is a convenient form of writing because it allows the reader to quickly scan the content. The reader can skip straight to the section that piques their attention thanks to the useful subheadings. For people who aren't familiar with a subject, they serve as a concise introduction that eliminates the need to slog through a textbook or lengthy online articles.
Ebooks
Important goals of content marketing include providing something of value to site visitors, establishing your firm as an authority in your field, answering commonly asked questions, and solving customer problems. Writing an ebook gives you the option to do all of these things, but to go into far greater depth than is typical in a blog post or social media update.
Because of its length, an ebook can provide in-depth analysis of a topic. Here, you won't just be able to describe a topic; you may analyze it in depth by referencing related research, arguing the findings of those studies, and providing alternative opinions from experts in the field. Most ebooks may be downloaded, making it easy for users to reference the content whenever they need to.
GIFs and Memes
Animated GIFs (like the one on the right, which showcases pages from one of our marketing analytics ebooks) are a great way to increase the visual appeal of your content and keep your visitors interested in what you have to say. They're easy to make and fun to look for on vacation.
Invest some time into researching popular internet memes (they do have rules!) and thinking about how you might use them into your advertising campaign. Because of their inherent memorability, wit, and ease of recall, memes are a fantastic tool for giving your business a voice. Further, they're yet another type of content that thrives when shared on social media sites like Facebook, Pinterest, Google+, etc.
How-To Content
How-to content is a must for any digital marketing strategy because it attracts 55% more views on average than other types of posts. But what, exactly, is a "how-to" article?
It's writing that shows the reader exactly what to do in order to reach a goal. Companies publish these kind of articles when they believe their product or service is highly relevant to the reader's goals.
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